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Do Lawyers Tweet?

Promote Your Practice – 140 Characters at a Time  
At first, the terms tweet and lawyer don’t quite seem as though they ought to be next to each other.  After all, tweeting isn’t exactly something you have time to do, right?  Twitter is for people fond of being on their phones all the time.  Twitter is full of inane bits of someone’s day, right?

Not quite.   Lawyers Tweeting   Premiere Bail Bonds

Twitter can have a practical use for your practice.  Not every Twitter user posts about what they ate for lunch, and not ever Twitter user is the same.  Many businesses have since joined in with Twitter, such as bail bonds companies, judges and people who like what those businesses have to say will follow them.  By following, they see each and every tweet made by that company.  This can be a great way to utilize social media for your legal practice.

What to Say?  
Knowing what to say is part of the challenge of Twitter when you want to interest people enough to follow you.  How can you set your practice apart from others?  What can you offer them in just 140 characters?

A solid choice is to give people small pieces of legal advice.  Readers are more interested when you can provide them with something useful rather than simply tweeting about how great your practice may be.  Don’t tell them – prove it to them.  If you can’t fit in what you want to say with a tweet, then that is where a blog can come in handy.  You can insert small links into tweets, which will then redirect people to your blog, website, or other useful location.  Make it worth their while so that they will be intrigued enough to follow you.

Followers to Clients  
Don’t forget to let people know every now and then what area your practice is located.  That way anyone considering being a potential client will know where to look.  Be sure to provide links to your website or contact information in your main Twitter profile.  Make it easy for people to get in touch with you.  Every now and then tweet about the services you offer and what ways you can help clients.  That way people will be reminded about what you can do and if your practice is the one they want to go to should they encounter a problem.

You don’t need to inundate people with tweets, either.  Too many can be overwhelming and potentially lose followers.  A few tweets every week should suffice.  And don’t forget – when people tweet you with questions or comments, don’t forget to reply!

How to Make Social Media Work for You

Showcasing Your Legal Practice Online  
Today, social media has become bigger and more widespread than ever.  It has given millions of people access to all sorts of things they may have never had access to before, from being able to reach out to companies to finding long lost friends after decades of separation.  The power of social media is not something to be ignored, especially because it can give you the power to reach out to many, many people that might otherwise never know your business existed.
social media    Premiere Bail Bonds
There are a great number of locations you can place your business online.  Aside from having your website as the main hub of activity (think of it as your online office – where you want everyone to eventually go to contact you), you need to consider what social media sites you will want to place your business.  It doesn’t matter how big or small your legal practice is – crafting artisans to huge corporations like Target and Frito-Lay have profile and social media sites.  Many bail bond companies use social media as well.  These sites are free marketing that you should take advantage of as much as possible.  

Which Sites to Choose?  
Everyone knows about Facebook and Twitter and those should be given serious consideration due to their massive reach.  They have the potential to expand exponentially – Facebook especially.  If someone with just 100 friends on Facebook likes your page, those 100 people will be able to see it.  If they also like what they see, then all of their friends will see it, and so on.  All they have to do is press a small button and word of your practice spreads.  Television ads are costly and are only seen by a set audience – who can change the channel at any given moment.  Your name will linger on someone’s Facebook page to be seen for a long time.  It’s not invasive and those who do see it will already know that their friend is comfortable associating with your business.  That’s much different than a stranger telling them to contact you.

However, there are sites other than Facebook you should consider joining.  LinkedIn is excellent because it is more formal and professional than Facebook.  People may feel more comfortable contacting you about questions or becoming clients through a professional oriented site.  The trick is to figure out how to manage the nature of social media with your site.  Social media is primarily for entertainment – people don’t go on Facebook to look for legal advice, they go to have fun and interact with others.  You need to comb through various social networking sites and choose those that will best work for you.

Outside of Social Networks  
Remember that social media isn’t just about sites like Facebook.  You can always use other social outlets such as YouTube, blogs, bookmarking sites, and other ways to interact with people online and show them your practice and what you can offer.  For example, you can post informational tips regarding various areas of law, presented by some of your lawyers.  People are more trustworthy of those that share knowledge, and the next time they realize they need legal help, may remember your videos and feel comfortable contacting your practice.

Keep your online profiles as professional as possible even at websites where people aim to have fun.  You always want to be viewed in the correct manner so people take you seriously when they have a problem.  When done right, social media can be a great way to bring in additional clients with nothing more than clicks of a mouse and strokes on a keyboard.